Creating mindfully


Meet the Knitters

Our team of 15 knitters and seamstresses are based in Northern Ireland, therefore contributing towards the wider economy, supporting local women in our community and reducing transportation effects on the climate where we can. We also create our knitwear just by using our hands, so no electricity resources are used in this process.


We are now part of DHL’s Mission 2050, which aims to reduce all logistics-related emissions to net-zero.
Meaning our international shipping now aims to be carbon neutral.

DHL Go Green

How it works

DHL Climate Protection Projects


Merino Wool

Our merino wool is a natural, renewable, biodegradable fibre which has a super buttery soft feel. Merino wool biodegrades in less than a year when disposed of in landfills, which majorly reduces the environmental impact and the amount of waste left to future generations. Our merino wool is responsibly sourced and RWS certified. This means that it comes from farms which are thoroughly inspected and meet not only the 5 freedoms criteria, but also further welfare standards for their animals, such as no mulesing.
The farms also are inspected with regards to their working environment, as well as their land management and environmental impact to ensure they are operating within the RWS requirements.
The RWS is a voluntary standard, so farms apply to be part of it and are only accepted if they reach the correct standards.


Biodegradable Nylon

Our biodegradable nylon pieces are designed to be vegan friendly.
They are also kinder to the planet as they use innovative technology in order to biodegrade in around 5 years when disposed of in landfills, compared to more than 50 years for other synthetics. Our nylon collection is produced using enhanced polyamide, which – under landfill conditions – facilitates access and digestion of waste material by bacteria, thus accelerating the biodegradation process. The biodegradation properties only become apparent under landfill conditions, where there is no oxygen and bacteria specifically in charge of anaerobic decomposition are found. Therefore it does not decompose after standard use and this product’s lifecycle is the same as that of traditional polyamide yarns.
The yarn has also been manufactured by recycled processed water.


About 90% of your merino wool or biodegradable nylon Hope Macaulay piece will biodegrade after landfilling.
They are turned into organic matter (biomass) and biogas which can become new resources for the environment,
as well as being used for combined heat and power production.


Green friday

On Black Friday, we have our very own 'Green Friday'. We donate £15 to our partner environmental charity for every order placed.

Every year we team up with Greenhill YMCA in County Down, Northern Ireland. This project aims to educate young people on biodiversity, conservation, horticulture, sustainability, waste and recycling. Previously, we helped create a new Outdoor Forest School for environmental education on the slopes of the Mourne Mountains.

More recently we helped build "Bee Hotels", which provide an environment for wild bee varieties, as well as educating younger generations on how to help pollinators. 

Please see our FAQs page to find out more!

If you have any further questions, please feel free email for more information